{"id":22418,"date":"2019-05-24T11:34:34","date_gmt":"2019-05-24T09:34:34","guid":{"rendered":"https:\/\/old.encotentin.fr\/?page_id=22418"},"modified":"2019-05-24T11:34:34","modified_gmt":"2019-05-24T09:34:34","slug":"pros-marque-territoriale","status":"publish","type":"page","link":"https:\/\/www.lahague.org\/dev\/pros\/pros-marque-territoriale\/","title":{"rendered":"La Marque Cotentin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22418\" class=\"elementor elementor-22418\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2201a41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2201a41\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a756e58\" data-id=\"a756e58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a983fc0 elementor-widget elementor-widget-image\" data-id=\"a983fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.encotentin.fr\/wp-content\/uploads\/2019\/05\/cotentin-quadri.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cc12e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cc12e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-785af36\" data-id=\"785af36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57e7ba0 elementor-widget elementor-widget-heading\" data-id=\"57e7ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cotentin uNique par Nature<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbcb734 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbcb734\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94790a1\" data-id=\"94790a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dbbac3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dbbac3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc7543e\" data-id=\"bc7543e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1613cc6 elementor-widget elementor-widget-text-editor\" data-id=\"1613cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Communaut\u00e9 d\u2019agglom\u00e9ration du Cotentin a fait le choix de mettre en place\u00a0<strong>une strat\u00e9gie d\u2019attractivit\u00e9 touristique du Cotentin<\/strong>\u00a0comme l\u2019un des enjeux majeurs de la croissance \u00e9conomique de son territoire.<\/p><p>Pour renforcer son attractivit\u00e9 touristique, le Cotentin a besoin de se doter d\u2019objectifs strat\u00e9giques en termes de positionnement pour\u00a0<strong>construire une identit\u00e9 forte et renforcer l\u2019attractivit\u00e9 unique de sa destination.<\/strong><\/p><p><strong>La nouvelle marque \u00ab COTENTIN \u00bb apporte de la visibilit\u00e9 \u00e0 la destination touristique, valorise ses attraits et affirme sa diff\u00e9renciation.<\/strong><\/p><p>La marque \u00ab COTENTIN \u00bb a toute sa l\u00e9gitimit\u00e9 de par son histoire riche et sa situation g\u00e9ographique unique comme \u00e9tant la presqu\u2019\u00eele de la Normandie. Elle peut \u00eatre consid\u00e9r\u00e9e comme l\u2019atout nature de la Normandie. \u00ab Ce pays comme une \u00eele \u00bb exprime la singularit\u00e9 du territoire et un fort sentiment d\u2019appartenance.<\/p><p>Cette marque de destination touristique est la v\u00f4tre. \u00c0 vous, acteurs et partenaires du tourisme en Cotentin de vous l\u2019approprier et d\u2019en faire bon usage dans l\u2019int\u00e9r\u00eat du territoire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5196d22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5196d22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-209b28d\" data-id=\"209b28d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df5b8b elementor-widget elementor-widget-heading\" data-id=\"2df5b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel positionnement pour le territoire et la marque de destination ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a68a774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a68a774\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98bf662\" data-id=\"98bf662\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3341ec1 elementor-widget elementor-widget-text-editor\" data-id=\"3341ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les enqu\u00eates client\u00e8les, d\u2019image, de notori\u00e9t\u00e9 et de satisfaction men\u00e9es aupr\u00e8s de la client\u00e8le touristique ont permis d\u2019\u00e9tablir des diagnostics partag\u00e9s du territoire. Le positionnement marketing d\u00e9fini du territoire s\u2019appuie sur les axes forts d\u2019attractivit\u00e9 et d\u2019identit\u00e9 rep\u00e9r\u00e9s et valid\u00e9s lors de ces enqu\u00eates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5528a4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5528a4b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fda7c7a\" data-id=\"fda7c7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f4280 elementor-widget elementor-widget-text-editor\" data-id=\"a7f4280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Des diagnostics partag\u00e9s du territoire<\/h3><ul><li><strong>La force de la mer et de ses paysages<\/strong><\/li><li><strong>Une nature sauvage dans un littoral accident\u00e9<\/strong><\/li><li><strong>Une terre secr\u00e8te, m\u00e9connue et inattendue<\/strong><\/li><li><strong>Du ressourcement au d\u00e9passement de soi<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f35e550\" data-id=\"f35e550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fcf37f elementor-widget elementor-widget-image\" data-id=\"0fcf37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.encotentin.fr\/wp-content\/uploads\/2019\/05\/cotentin-unique-par-nature-le-phare-du-cap-levi-aymeric-picot.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e73a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e73a5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ed9916\" data-id=\"3ed9916\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a077d5 elementor-widget elementor-widget-image\" data-id=\"6a077d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.encotentin.fr\/wp-content\/uploads\/2019\/05\/cotentin-unique-par-nature-les-buttes-a-auderville-la-hague-laurent-saunier.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bb98f79\" data-id=\"bb98f79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83ad132 elementor-widget elementor-widget-text-editor\" data-id=\"83ad132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>En substance\u2026<\/h4><ul><li><strong>La d\u00e9couverte d\u2019une nature sauvage et puissante<\/strong><\/li><li><strong>Le sentiment de vivre une exp\u00e9rience unique, hors du commun<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8891028 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8891028\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e699528\" data-id=\"e699528\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f36eee elementor-widget elementor-widget-heading\" data-id=\"1f36eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus qu\u2019un logo, une signature\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c08d2b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c08d2b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e45e93e\" data-id=\"e45e93e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47318ac elementor-widget elementor-widget-text-editor\" data-id=\"47318ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le parti pris graphique de la marque \u00ab Cotentin \u00bb \u00e9voque la <strong>nature du territoire : authentique, maritime et naturelle<\/strong>.<\/p><p><br \/>Plut\u00f4t qu\u2019un logo figuratif, la marque typographique cr\u00e9e de l\u2019\u00e9motion et incite \u00e0 \u00eatre en contact avec la nature pour vivre des exp\u00e9riences. Ce graphisme renvoie \u00e0 un imaginaire fort pour faire \u00ab vibrer \u00bb les visiteurs.<br \/>La typographie \u00ab brute \u00bb \u00e9voque le territoire dans ce qu\u2019il a de plus naturel. Son aspect irr\u00e9gulier sugg\u00e8re <strong>l\u2019authenticit\u00e9 et la sinc\u00e9rit\u00e9 du territoire et de ses habitants.<\/strong><br \/>Le graphisme unique, telle une signature devient une marque de reconnaissance. Les particularit\u00e9s graphiques de la typo concourent au caract\u00e8re unique de la signature.<br \/>La touche de couleur subtile, appuie sur ce que ce territoire a de plus exceptionnel : son littoral.<br \/>Un parti-pris chromatique affirm\u00e9 avec deux couleurs de base contrast\u00e9es \u00e0 l\u2019image du paysage, pour faire ressortir <strong>la force \u00e9motionnelle puissante et profonde du territoire<\/strong>.<\/p><p>La mer, \u00e0 l\u2019image de la topographie du territoire, s\u2019\u00e9tend d\u2019est en ouest, de chaque c\u00f4t\u00e9 de la presqu\u2019\u00eele.<\/p><p>Le territoire se distingue des destinations concurrentes \u00e0 la fois dans son offre touristique singuli\u00e8re et dans son image et d\u00e9sormais au travers de sa marque.<\/p><ul><li>Sobri\u00e9t\u00e9 = authenticit\u00e9<\/li><li>Minimalisme = meilleure identification<\/li><li>Sans clich\u00e9s = un imaginaire fort<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44aa94c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44aa94c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e928f17\" data-id=\"e928f17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0335b31 elementor-widget elementor-widget-text-editor\" data-id=\"0335b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consultez le code de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca6c5a6\" data-id=\"ca6c5a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5557e02 elementor-widget elementor-widget-image\" data-id=\"5557e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fr.calameo.com\/read\/0010791679ed3801374f4\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/old.encotentin.fr\/wp-content\/uploads\/2019\/06\/code-de-marque-cotentin-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Code de Marque<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cotentin Unique par Nature, la marque de destination touristique pour le Cotentin<\/p>\n","protected":false},"author":1,"featured_media":22427,"parent":280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-22418","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_media_urls":[],"_links":{"self":[{"href":"https:\/\/www.lahague.org\/dev\/wp-json\/wp\/v2\/pages\/22418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lahague.org\/dev\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lahague.org\/dev\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lahague.org\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lahague.org\/dev\/wp-json\/wp\/v2\/comments?post=22418"}],"version-history":[{"count":0,"href":"https:\/\/www.lahague.org\/dev\/wp-json\/wp\/v2\/pages\/22418\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.lahague.org\/dev\/wp-json\/wp\/v2\/pages\/280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lahague.org\/dev\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.lahague.org\/dev\/wp-json\/wp\/v2\/media?parent=22418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}